If you are a business leader thinking to move your business on WhatsApp, you have to read this!

9 companies out of 10 are doing it all wrong!

WhatsApp is DATA, not messaging.

Every company is a data company.

WHATSAPP IS THE SECRET TO BUILD AN AI-READY ORGANIZATION.

It’s not about chat and notifications.

WhatsApp is the platform where everyday activities happens.

Using WhatsApp to accelerate revenue requires (agentic) systems to leverage data and AI, so to make AI work for companies.

After working on WhatsApp with hundreds of companies in the latest 5 years, I decided to write down everything I’ve learned in the trenches.

If you also see an opportunity in using WhatsApp as an AI-accelerator for the omnichannel, you can think about making money from it in two ways:

• Introducing WhatsApp omnichannel enablement systems in your company, or
• Monetizing the expertise in WhatsApp data management with your customers

THE OPPORTUNITY

Today a WhatsApp system is the easiest way to do omnichannel business

Let’s follow Elon Musk’s first principles approach:

• Where people spend most of their time?
• What is the digital platform we use the most?